Early this week the Republican National Committee announced that the information of over 198 million US voters had been leaked. While most of the information was not sensitive or confidential a bigger concern is the voter analytics that were also part of the 1.1 terabyte of compromised data. Deep Root Analytics was hired during the last presidential campaign by the RNC to compile information designed to predict voter behavior. Deep Root Analytics and other similar companies mine information from social media, web browser history and other online sources to build psychological profiles that help target marketing to specific voters. This leak comes in the midst of the investigation into Russia's possible involvement in hacking voter data last year. Some news outlets are questioning the coincidence in timing.
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